Poster panels can be used for short term advertising by posting paper that will last approximately one month. Advantages – ad can change every month or move to accommodate: effective message for sales, product introductions, and mass media covera...

Bulletins are the biggest billboards for a huge message to the traveler.   The advertising message lasts for several months to a year.
Advantage – a powerful large message on Interstate and primary highways.

Creative artwork in full color is now normal for outdoor advertising with the invention of large format printing. 

As we all know, a picture is worth a thousand words.

Any advertising that your supplier pays part or all of the cost is co-op advertising.  Outdoor advertising can be part of most co-op programs.   

Your supplier will have details on their co-op programs.

Micropolitan cities do not have the economic or political importance of large cities but are nevertheless significant centers of population and production, drawing workers and shoppers from a wide local area.