Advertising and the Stimulus Package

Who will benefit from this package varies depending on who you talk to.  I thought about it, read about it and some companies will benefit from the stimulus if they advertise.  Here are some of my thoughts about who could benfit.

Businesses that are sellers of small ticket items should benefit.  The tax cut will put a small amount extra in the paychecks of a lot of working people.  Most likely most of this little bit extra will be spent.  Retailers, fast food and movie rentals are a few that could benefit from this tax cut.

First time home buyers can get a $8,000.00 tax credit if they buy a home.  Home builders and realtors can benefit from this tax credit if they advertise to this demographic.  As we all know they must have good credit to get financing and a down payment as well.  There are buyers out there and they need to know where they can find that first home of their dreams.  Obviously this will not revive the housing market by itself but it is a bright spot if you target these buyers with outdoor advertising.

College students will be able to use 529 college savings to purchase a computer, software and internet access.  The winners will be the sellers of computers and software and the with students being very mobile there is no better way to get your message out than with outdoor advertising.  Outdoor can target the area’s where students live, drive to class and the campus too!