30 Sheet Poster – What is it? It is a billboard that has a paper face.
A standardized poster format, typically measuring 11’5" x 22’8". The graphic designer will use these measurements to create the correct ratio for hi-resolution artwork. A 30 sheet bleed poster is digitally printed, four color process on high-performance, wet-strength outdoor poster paper. This is generally used for shorter terms of one month or less. See production types for the cost of paper.
This poster panel is the same 11’5” x 22’ 8” as the 30 sheet poster above. The FX-6 panel has a vinyl installed face instead of paper. Vinyl can be lightweight or the heavier depending on the length of time it will be used. The lightweight vinyl is good for 6 months or less. See production types for the cost of this vinyl.
The date when a poster program is scheduled to commence. A five day posting window is customary. Our posting dates are the 1st, 5th, 10th, 15th, 20th, and 25th.
Detailed directions provided to an outdoor company by an advertiser or agency assigning specific copy to specific locations. Once a paper is posted it cannot be used again or moved. If a lightweight vinyl is posted instead of paper the vinyl can be moved and used again.
A window of five working days after a scheduled posting date in which all contracted locations can be posted without penalty. High winds and bad weather do not allow the billposters to post due to dangerous conditions.
A level of delivery that directly relates to the population of the market. Typical showing levels are: #100, #75, #50 and #25 GPR/Showings. The number of panels involved in an actual showing varies by market depending on the total market population and the average DEC of the market’s inventory. A #25 showing is approximately 25% of the population will see your advertising message.
GRP - Gross Rating Point
The total number of impressions delivered by a media schedule expressed as a percentage of a market population. One rating point represents a circulation equal to 1% of the market population.